Know Your Professional “Brand” Really Well
by Jason Nemoy
For anyone I meet in transition, I ask the same 2 questions: “Who are you, and what do you really want to do?” I’m looking for a professional brand, an identity, a focus. You’ll find several opportunities throughout your journey to briefly share what some people call an “elevator pitch”. 15 seconds or less. (Networking events, Association meetings, Roundtables, the grocery store, anywhere.) Be prepared. And it might not hurt to add it to your resume and LinkedIn profile. Develop your brand. Be creative!