Why Community Connections are Good for Business
Our team has made it a priority to ramp up our community involvement over the last six months — focusing on how we can leverage the skills and talents of our team to make a positive impact. We’re seeing firsthand how helping people in our own backyard can bolster our own work environment and ultimately impact the bottom line.
Improves employee engagement
Implementing a community involvement program enables organizations to engage employees on a variety of different levels, which drives overall engagement. Engaged employees are emotionally connected and sincerely want the company to do well – which means they will go the extra mile to make that happen. They are excited to feel like they are contributing beyond the bottom line. Additionally, 89% of respondents to Deloitte’s Volunteerism Survey stated they believe companies who sponsor volunteer activities offer a better overall working environment than those who do not.
Creating a group of employee ambassadors to support corporate social responsibility programs will naturally encourage employee participation in community activities. For companies with remote workers, or several office locations, build a regional ambassador team and develop ways for them to come together to support an organization closer to their location.
Show employees you value your people and your larger community. Findings from Deloitte’s Survey showed that millennials who participate in workplace volunteer activities on a frequent basis are more likely to be proud, loyal and satisfied employees compared to those who do not volunteer.
Community initiatives not only promote team building, but give managers the opportunity to allow team members to step up to leadership roles in ways they normally may not be able to in their day-to-day roles at the office. This chance to “test the waters” can show how team members can excel beyond what was originally expected of them – which can carry over into the workplace.
Positive brand promotion
By partnering with an organization in your community, this gives your company a platform to talk about the impact you are making – which in turn, results in employees wanting to volunteer more often (Deloitte 2017 Survey).
Share images and videos via your blog, social media, and even with local news outlets who often share community impact programs with local viewers. This creates a positive connection between the community and your brand. Lastly, showing your company supports employee volunteering can support your efforts to attract and retain top talent (especially millennials).
It’s clear that investing in your employees and your community pays off. Stay tuned for more on the topic of community as we continue to enhance our community connections and impact here at CSP!