Know Your Professional “Brand” Really Well

by Jason Nemoy

For anyone I meet in transition, I ask the same 2 questions: “Who are you, and what do you really want to do?” I’m looking for a professional brand, an identity, a focus. You’ll find several opportunities throughout your journey to briefly share what some people call an “elevator pitch”. 15 seconds or less. (Networking events, Association meetings, Roundtables, the grocery store, anywhere.) Be prepared. And it might not hurt to add it to your resume and LinkedIn profile. Develop your brand. Be creative!

Be Punctual… but Please Don’t Overdo It!

by Jason Nemoy

For those that are in transition, you’ll find yourself landing interviews. And landing interviews requires preparation. When should candidates walk through the front doors of their potential new employer? In my professional experience, I’ve had candidates show-up a minute before the scheduled interview, and some 30 minutes (which I absolutely do not recommend.) My two cents….. 8-10 minutes is maybe ideal? It provides the interviewers just the right amount of time to close up what they are working on and put themselves in the right frame of mind. It also gives candidates an opportunity to get a fit-n-feel for the company (first impression), and a moment to simply breath and mentally prepare. Please be punctual, but don’t overdo it. Enjoy the experience. Be creative.

The 3+ Page Resume… Do you have one of those?

by Jason Nemoy

For those that are in transition, the “resume first impression” is key. Last week a colleague of mine requested that I take a glance at his, wait for it….. 6-page resume. Yes, 6 pages. My immediate impression was that it had great content, but it really felt like 10 pounds of potatoes were stuffed into a 5-pound bag. It felt, and looked, way overdone. Although it’s ok to have a lengthier cv, it’s probably not necessary to include everything. (Comments welcome on this of course.) You’ll have the opportunity to balance out your employment history and accomplishments via LinkedIn, with your network, and in-person during interviews. Please keep that balance in mind, have several of your closest colleagues glance at your resume, pull a few potatoes out if necessary, and always keep that thought of first impression at the top of your resume agenda.